Changelog

For advertising practitioners and growth teams. Explain a metric change and show your working before deciding what to do next.

Your agent does the reasoning. Codex or Claude Code holds the conversation and interprets your question. Pallas does not provide its own model service.

Pallas supplies tools and evidence. It reads authorized data or CSV/XLSX exports, checks coverage, runs the calculations and renders a report with its evidence files.

You decide what changes. Pallas performs read-only analysis. It does not change ads or budgets; any change in your accounts is yours to make.

Before you start

Account access depends on platform eligibility, configuration and your account permissions. Analyzing a CSV/XLSX export does not need media authorization.

Workspaces and reports are stored locally, but your agent may send tool results to its model provider. Pallas has no independent cloud scheduler. It runs when you ask your agent.

One-time analysis or a persistent dashboard? Analysis answers a specific question about a fixed period, with findings, limitations and CSV evidence. A dashboard follows selected sources over time and keeps their coverage and freshness visible.

Update when you need to. Ask your agent to fetch new data and update the same dashboard. Updates run when you ask; they are not automatic background monitoring.

How you invoke it depends on your host

The exact invocation depends on your host and how Pallas is installed. A bare /pallas alias is not available in every host by default. If yours does not recognize it, ask in plain language, for example “Use Pallas to explain the CPC change in this export”, or check the setup for your agent.