Pallas
Check CPM, CTR and campaign mix.
Separate observations from possible causes.
A question you can bring to your agent
Bring ad analysis to your own agent.
Use Codex or Claude Code to analyze authorized ad data or exported reports, and keep local reports with traceable evidence.
Codex
Claude CodeYou ask.
Bring a question about your advertising.
Your agent reasons.
Codex or Claude Code works through it with you.
Pallas supplies evidence.
Data, calculations and reports you can inspect.
See what it produces
Explore an analysis report, a persistent dashboard and competitor research. Scroll inside each example to read the full output.
Synthetic data — demonstration only
Analysis report
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Dashboard
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Competitor analysis
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Understand the change. Then decide what comes next.
Analyze authorized ad data or exports, read-only. Keep local reports and the evidence behind them.
Explore account history
Find available spending periods and coverage.
Investigate a cost change
Separate metric movements from possible causes.
Keep a reviewable report
Save scope, gaps and evidence together.
How it works
Your agent works through the question with you. Pallas provides read-only analysis tools and a report you can review.
Install Pallas and bring in data
Set up a dedicated Codex or Claude Code project. Connect an eligible ad account, or import a CSV/XLSX file from your ad platform.
Ask, then inspect the evidence
Ask why a metric changed. Your agent uses Pallas to check coverage and calculations, then saves the evidence and gaps in a local report.
Decide what to improve
You choose whether to adjust the ad account. When new data arrives, ask again to review later metric changes and check other possible causes.
Connect an ad account
In Codex or Claude Code, Pallas can work with authorized accounts from these platforms.
Google Ads
Meta Ads
TikTok Ads
Connection setup and access depend on your agent, the platform and your account permissions. See authorization details
From the changelog
What is new, and what you can do with it.
Reports stay local. Tool results may not.
Pallas keeps workspaces and reports locally. Your agent may send tool results to its model provider.