{
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    "product_resolution": []
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    ],
    "insights": [
      {
        "detail": "Campaign 120000000000001 占已获取花费的 60.7%。总体变化可能由少数系列主导。",
        "evidence": [
          "campaigns",
          "totals"
        ],
        "kind": "observation",
        "next_check": "先检查主要系列的优化事件、投放配置和分日变化；集中不等于低效。",
        "title": "花费集中度"
      },
      {
        "detail": "两段等长区间的 CPC 从 0.8698 变为 0.9452；CPM 变化贡献 +0.0448，CTR 变化贡献 +0.0306。",
        "evidence": [
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        ],
        "kind": "arithmetic_contribution",
        "next_check": "这是恒等式拆解。竞价竞争、素材疲劳或受众变化需另行验证；不能由 CPM/CTR 直接认定。",
        "title": "CPC 波动拆解"
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        "basis": "complete",
        "date": "2026-08-05",
        "gaps": [],
        "organic_conversions": "25",
        "organic_new_users": "87",
        "paid_platform_conversions": "2",
        "paid_platform_new_users": "13",
        "spend": "290.27"
      },
      {
        "basis": "complete",
        "date": "2026-08-06",
        "gaps": [],
        "organic_conversions": "23",
        "organic_new_users": "86",
        "paid_platform_conversions": "1",
        "paid_platform_new_users": "12",
        "spend": "283.75"
      },
      {
        "basis": "complete",
        "date": "2026-08-07",
        "gaps": [],
        "organic_conversions": "28",
        "organic_new_users": "95",
        "paid_platform_conversions": "2",
        "paid_platform_new_users": "15",
        "spend": "304.97"
      },
      {
        "basis": "complete",
        "date": "2026-08-08",
        "gaps": [],
        "organic_conversions": "23",
        "organic_new_users": "87",
        "paid_platform_conversions": "2",
        "paid_platform_new_users": "13",
        "spend": "282.80"
      },
      {
        "basis": "complete",
        "date": "2026-08-09",
        "gaps": [],
        "organic_conversions": "26",
        "organic_new_users": "90",
        "paid_platform_conversions": "1",
        "paid_platform_new_users": "12",
        "spend": "292.87"
      },
      {
        "basis": "complete",
        "date": "2026-08-10",
        "gaps": [],
        "organic_conversions": "21",
        "organic_new_users": "79",
        "paid_platform_conversions": "1",
        "paid_platform_new_users": "14",
        "spend": "281.40"
      },
      {
        "basis": "complete",
        "date": "2026-08-11",
        "gaps": [],
        "organic_conversions": "22",
        "organic_new_users": "80",
        "paid_platform_conversions": "1",
        "paid_platform_new_users": "11",
        "spend": "273.87"
      },
      {
        "basis": "complete",
        "date": "2026-08-12",
        "gaps": [],
        "organic_conversions": "26",
        "organic_new_users": "92",
        "paid_platform_conversions": "1",
        "paid_platform_new_users": "12",
        "spend": "280.04"
      },
      {
        "basis": "complete",
        "date": "2026-08-13",
        "gaps": [],
        "organic_conversions": "20",
        "organic_new_users": "76",
        "paid_platform_conversions": "1",
        "paid_platform_new_users": "11",
        "spend": "276.43"
      },
      {
        "basis": "complete",
        "date": "2026-08-14",
        "gaps": [],
        "organic_conversions": "24",
        "organic_new_users": "84",
        "paid_platform_conversions": "1",
        "paid_platform_new_users": "11",
        "spend": "260.47"
      },
      {
        "basis": "complete",
        "date": "2026-08-15",
        "gaps": [],
        "organic_conversions": "21",
        "organic_new_users": "78",
        "paid_platform_conversions": "1",
        "paid_platform_new_users": "12",
        "spend": "288.10"
      },
      {
        "basis": "complete",
        "date": "2026-08-16",
        "gaps": [],
        "organic_conversions": "23",
        "organic_new_users": "82",
        "paid_platform_conversions": "1",
        "paid_platform_new_users": "12",
        "spend": "297.57"
      },
      {
        "basis": "complete",
        "date": "2026-08-17",
        "gaps": [],
        "organic_conversions": "23",
        "organic_new_users": "84",
        "paid_platform_conversions": "1",
        "paid_platform_new_users": "12",
        "spend": "290.30"
      },
      {
        "basis": "complete",
        "date": "2026-08-18",
        "gaps": [],
        "organic_conversions": "24",
        "organic_new_users": "83",
        "paid_platform_conversions": "1",
        "paid_platform_new_users": "11",
        "spend": "274.17"
      },
      {
        "basis": "complete",
        "date": "2026-08-19",
        "gaps": [],
        "organic_conversions": "21",
        "organic_new_users": "78",
        "paid_platform_conversions": "1",
        "paid_platform_new_users": "10",
        "spend": "277.80"
      },
      {
        "basis": "complete",
        "date": "2026-08-20",
        "gaps": [],
        "organic_conversions": "25",
        "organic_new_users": "86",
        "paid_platform_conversions": "1",
        "paid_platform_new_users": "12",
        "spend": "315.41"
      },
      {
        "basis": "complete",
        "date": "2026-08-21",
        "gaps": [],
        "organic_conversions": "22",
        "organic_new_users": "76",
        "paid_platform_conversions": "1",
        "paid_platform_new_users": "11",
        "spend": "282.39"
      },
      {
        "basis": "complete",
        "date": "2026-08-22",
        "gaps": [],
        "organic_conversions": "24",
        "organic_new_users": "84",
        "paid_platform_conversions": "1",
        "paid_platform_new_users": "11",
        "spend": "275.71"
      },
      {
        "basis": "complete",
        "date": "2026-08-23",
        "gaps": [],
        "organic_conversions": "18",
        "organic_new_users": "75",
        "paid_platform_conversions": "2",
        "paid_platform_new_users": "12",
        "spend": "276.02"
      },
      {
        "basis": "complete",
        "date": "2026-08-24",
        "gaps": [],
        "organic_conversions": "23",
        "organic_new_users": "77",
        "paid_platform_conversions": "2",
        "paid_platform_new_users": "11",
        "spend": "280.20"
      },
      {
        "basis": "complete",
        "date": "2026-08-25",
        "gaps": [],
        "organic_conversions": "21",
        "organic_new_users": "76",
        "paid_platform_conversions": "2",
        "paid_platform_new_users": "13",
        "spend": "297.31"
      },
      {
        "basis": "complete",
        "date": "2026-08-26",
        "gaps": [],
        "organic_conversions": "19",
        "organic_new_users": "66",
        "paid_platform_conversions": "2",
        "paid_platform_new_users": "12",
        "spend": "302.20"
      },
      {
        "basis": "complete",
        "date": "2026-08-27",
        "gaps": [],
        "organic_conversions": "24",
        "organic_new_users": "82",
        "paid_platform_conversions": "1",
        "paid_platform_new_users": "11",
        "spend": "294.39"
      },
      {
        "basis": "complete",
        "date": "2026-08-28",
        "gaps": [],
        "organic_conversions": "22",
        "organic_new_users": "73",
        "paid_platform_conversions": "1",
        "paid_platform_new_users": "12",
        "spend": "298.59"
      }
    ],
    "efficiency": {
      "cost_per_internal_conversion": "223.3516666666666666666666667",
      "internal_cac": "24.21885542168674698795180723",
      "internal_revenue_to_spend": "0.1432966945499498797362405574",
      "platform_to_internal_conversion_ratio": "14.72222222222222222222222222"
    },
    "groups": {
      "excluded": {
        "rows": 28
      },
      "organic": {
        "basis": "complete",
        "conversions": "649",
        "new_users": "2313",
        "retained_users": "868",
        "revenue": "22354.94",
        "rows": 56,
        "warnings": []
      },
      "paid_other_platform": {
        "basis": "complete",
        "conversions": "126",
        "new_users": "696",
        "retained_users": "196",
        "revenue": "4252.83",
        "rows": 28,
        "warnings": []
      },
      "paid_platform": {
        "basis": "complete",
        "conversions": "36",
        "new_users": "332",
        "retained_users": "54",
        "revenue": "1152.20",
        "rows": 84,
        "warnings": []
      },
      "paid_unattributed": {
        "basis": "provided_data",
        "conversions": null,
        "new_users": null,
        "retained_users": null,
        "revenue": null,
        "rows": 0,
        "warnings": [
          "未标媒体的付费行在 2026-08-01、2026-08-02、2026-08-03、2026-08-04、2026-08-05 等 28 天 没有内部记录。",
          "此指标按已提供数据计算；请确认缺少记录代表新增用户、转化、留存用户、收入为 0，还是导出不完整。"
        ]
      },
      "unknown": {
        "basis": "complete",
        "conversions": "35",
        "new_users": "206",
        "retained_users": "58",
        "revenue": "1185.58",
        "rows": 28,
        "warnings": []
      }
    },
    "internal_dataset_id": "internal_5b994b10cc3a558fe96e430ed09925243334316fc3b99e80749a8cb3d20f1d89",
    "internal_summary": {
      "attribution_basis": "last non-direct click UTM",
      "campaign_ids_present": true,
      "channel_values_unmapped": [],
      "channels": {
        "excluded": 28,
        "organic": 56,
        "paid": 112,
        "unknown": 28
      },
      "cohort_basis": "acquisition_date",
      "column_mapping": {
        "campaign_id": "campaign_id",
        "channel": "channel",
        "conversions": "first_purchases",
        "date": "date",
        "new_users": "new_users",
        "platform": "utm_source",
        "retained_users": "d7_retained",
        "revenue": "revenue"
      },
      "conversion_definition": "first purchase",
      "coverage": "internal_file_rows_only_not_reconciled_with_platform",
      "currency": "USD",
      "ignored_columns": [],
      "kind": "internal_conversions",
      "missing_values": {
        "conversions": 0,
        "new_users": 0,
        "retained_users": 0,
        "revenue": 0
      },
      "new_user_definition": "first account signup",
      "observed_dates_continuous": true,
      "omitted_zero_rows": [],
      "paid_platform_values_unmapped": [],
      "period": {
        "end": "2026-08-28",
        "start": "2026-08-01"
      },
      "retention_definition": "active on day 7",
      "row_count": 224,
      "sheet": null,
      "timezone": "America/Los_Angeles",
      "unavailable_fields": []
    },
    "limitations": [
      "内部数据按用户确认的渠道和媒体取值匹配；系列名称、模糊文本和推断渠道不参与匹配。",
      "付费与自然用户的差异是描述性对比，不是增量或因果测量；自然渠道可能受到广告的间接影响。",
      "内部归因口径为“last non-direct click UTM”，与媒体归因窗口不同，两者转化数不应相加。",
      "缺少的内部记录和空值不按 0 计入；受影响的指标按已提供数据计算，并在指标旁注明。"
    ],
    "matching_rules": [
      "日期：两份文件都存在的本地日期；时区不同则不按日匹配。",
      "媒体：内部付费行的 platform 取值经确认映射为本广告文件的媒体。",
      "系列：仅当内部数据提供 campaign_id 时按完全相同的编号匹配。",
      "渠道：paid/organic/excluded/unknown 由用户确认；unknown 不并入任何一方。",
      "缺口：缺少的行和空值保持缺失；只有用户确认省略的零值行按 0 读取，且仅限确认的日期和指标。"
    ],
    "metric_notes": {
      "cost_per_internal_conversion": {
        "basis": "complete",
        "warnings": []
      },
      "internal_cac": {
        "basis": "complete",
        "warnings": []
      },
      "internal_revenue_to_spend": {
        "basis": "complete",
        "warnings": []
      },
      "platform_to_internal_conversion_ratio": {
        "basis": "complete",
        "warnings": []
      }
    },
    "organic_trend": {
      "after": {
        "basis": "complete",
        "end": "2026-08-28",
        "gap_dates": [],
        "organic_conversion_rate": "0.2818181818181818181818181818",
        "organic_conversions": "310",
        "organic_new_users": "1100",
        "paid_platform_new_users": "162",
        "spend": "4050.16",
        "start": "2026-08-15"
      },
      "before": {
        "basis": "complete",
        "end": "2026-08-14",
        "gap_dates": [],
        "organic_conversion_rate": "0.2794723825226710634789777411",
        "organic_conversions": "339",
        "organic_new_users": "1213",
        "paid_platform_new_users": "170",
        "spend": "3990.50",
        "start": "2026-08-01"
      }
    },
    "platform": "meta",
    "quality_comparison": [
      {
        "basis": "complete",
        "difference": "-0.1721542460373269993072158934",
        "eligible": true,
        "metric": "conversion_rate",
        "organic": "0.2805879809770860354517942067",
        "organic_new_users": "2313",
        "paid": "0.1084337349397590361445783133",
        "paid_group": "paid_platform",
        "paid_new_users": "332",
        "reason": null,
        "warnings": []
      },
      {
        "basis": "complete",
        "difference": "-6.194429442803639981456305116",
        "eligible": true,
        "metric": "revenue_per_new_user",
        "organic": "9.664911370514483354950281020",
        "organic_new_users": "2313",
        "paid": "3.470481927710843373493975904",
        "paid_group": "paid_platform",
        "paid_new_users": "332",
        "reason": null,
        "warnings": []
      },
      {
        "basis": "complete",
        "difference": "-0.2126196094364487782517879560",
        "eligible": true,
        "metric": "retention_rate",
        "organic": "0.3752702118460873324686554259",
        "organic_new_users": "2313",
        "paid": "0.1626506024096385542168674699",
        "paid_group": "paid_platform",
        "paid_new_users": "332",
        "reason": null,
        "warnings": []
      }
    ],
    "status": "integrated",
    "unavailable": []
  },
  "kind": "account_observation_report",
  "limitations": [
    "用户文件快照；没有读取媒体账户，不能据此确认当前授权或完整历史。",
    "只汇总文件中的系列/日期行；缺失日期及空值不补零，文件外的系列未纳入。",
    "比率用汇总分子/分母计算；媒体点击口径、历史优化目标和转化归因仍待核实。",
    "CPM/CTR 对 CPC 的分解是算术关系，不证明竞价、素材或受众变化的因果。",
    "不同文件独立保存；重复导入幂等，重叠文件不自动相加或覆盖。",
    "内部数据按用户确认的渠道和媒体取值匹配；系列名称、模糊文本和推断渠道不参与匹配。",
    "付费与自然用户的差异是描述性对比，不是增量或因果测量；自然渠道可能受到广告的间接影响。",
    "内部归因口径为“last non-direct click UTM”，与媒体归因窗口不同，两者转化数不应相加。",
    "缺少的内部记录和空值不按 0 计入；受影响的指标按已提供数据计算，并在指标旁注明。"
  ],
  "native_outcomes": [],
  "schema_version": "2.0.0",
  "scope": {
    "account_id": "synthetic-meta-account",
    "attribution_window": null,
    "campaign_count": 3,
    "canonical_imported": false,
    "column_mapping": {
      "account_id": "account_id",
      "campaign_id": "campaign_id",
      "campaign_name": "campaign_name",
      "clicks": "clicks",
      "conversions": "conversions",
      "currency": "currency",
      "date": "date",
      "impressions": "impressions",
      "spend": "spend",
      "timezone": "timezone"
    },
    "conversion_event": null,
    "coverage": "file_rows_only_not_verified_against_platform",
    "currency": "USD",
    "dense_coverage_verified": false,
    "diagnostic_comparison_period": {
      "end": "2026-08-28",
      "start": "2026-08-01"
    },
    "diagnostic_comparison_policy": "explicit_period",
    "first_observed_spend_date": "2026-08-01",
    "grain": "campaign_day",
    "ignored_columns": [],
    "last_observed_spend_date": "2026-08-28",
    "missing_values": {
      "clicks": 0,
      "impressions": 0,
      "spend": 0
    },
    "observed_date_count": 28,
    "observed_dates_continuous": true,
    "period": {
      "end": "2026-08-28",
      "start": "2026-08-01"
    },
    "platform": "meta",
    "reporting_time_basis": "unknown",
    "requested_period": {
      "end": "2026-08-28",
      "start": "2026-08-01"
    },
    "row_count": 84,
    "selection": "file_snapshot",
    "sheet": null,
    "timezone": "America/Los_Angeles",
    "unobserved_dates_in_period": 0
  }
}