{
  "ad_totals": {
    "clicks": "8873",
    "conversion_value": null,
    "conversions": "530",
    "impressions": "443577",
    "spend": "8040.66"
  },
  "alignment": {
    "ad_dates_outside_overlap": 0,
    "ad_timezone": "America/Los_Angeles",
    "currency_match": true,
    "daily_join": true,
    "internal_dates_outside_overlap": 0,
    "internal_timezone": "America/Los_Angeles",
    "overlap": {
      "end": "2026-08-28",
      "start": "2026-08-01"
    },
    "overlap_dates": 28,
    "timezone_match": true
  },
  "campaigns": {
    "ad_campaigns_without_internal_rows": [],
    "available": true,
    "internal_ids_without_ad_rows": [],
    "matched": [
      {
        "basis": "complete",
        "campaign_id": "120000000000001",
        "campaign_name": "Synthetic Prospecting",
        "conversion_rate": "0.1521739130434782608695652174",
        "conversions": "28",
        "internal_cac": "26.53940217391304347826086957",
        "missing_ad_dates": [],
        "missing_internal_dates": [],
        "new_users": "184",
        "retained_users": "33",
        "revenue": "897.26",
        "rows": 28,
        "spend": "4883.25",
        "unavailable": {},
        "warnings": []
      },
      {
        "basis": "complete",
        "campaign_id": "120000000000002",
        "campaign_name": "Synthetic Retargeting",
        "conversion_rate": "0.06666666666666666666666666667",
        "conversions": "8",
        "internal_cac": "15.90608333333333333333333333",
        "missing_ad_dates": [],
        "missing_internal_dates": [],
        "new_users": "120",
        "retained_users": "21",
        "revenue": "254.94",
        "rows": 28,
        "spend": "1908.73",
        "unavailable": {},
        "warnings": []
      },
      {
        "basis": "complete",
        "campaign_id": "120000000000003",
        "campaign_name": "Synthetic Creative Test",
        "conversion_rate": "0",
        "conversions": "0",
        "internal_cac": "44.59571428571428571428571429",
        "missing_ad_dates": [],
        "missing_internal_dates": [],
        "new_users": "28",
        "retained_users": "0",
        "revenue": "0.00",
        "rows": 28,
        "spend": "1248.68",
        "unavailable": {},
        "warnings": []
      }
    ],
    "paid_rows_without_campaign_id": 0
  },
  "coverage": {
    "organic": {
      "confirmed_zero_dates": {},
      "dates_with_rows": 28,
      "missing_dates": [],
      "missing_value_dates": {}
    },
    "paid_other_platform": {
      "confirmed_zero_dates": {},
      "dates_with_rows": 28,
      "missing_dates": [],
      "missing_value_dates": {}
    },
    "paid_platform": {
      "campaign_missing_dates": {},
      "confirmed_zero_dates": {},
      "dates_with_rows": 28,
      "missing_dates": [],
      "missing_value_dates": {}
    },
    "paid_unattributed": {
      "confirmed_zero_dates": {},
      "dates_with_rows": 0,
      "missing_dates": [
        "2026-08-01",
        "2026-08-02",
        "2026-08-03",
        "2026-08-04",
        "2026-08-05",
        "2026-08-06",
        "2026-08-07",
        "2026-08-08",
        "2026-08-09",
        "2026-08-10",
        "2026-08-11",
        "2026-08-12",
        "2026-08-13",
        "2026-08-14",
        "2026-08-15",
        "2026-08-16",
        "2026-08-17",
        "2026-08-18",
        "2026-08-19",
        "2026-08-20",
        "2026-08-21",
        "2026-08-22",
        "2026-08-23",
        "2026-08-24",
        "2026-08-25",
        "2026-08-26",
        "2026-08-27",
        "2026-08-28"
      ],
      "missing_value_dates": {}
    },
    "unknown": {
      "confirmed_zero_dates": {},
      "dates_with_rows": 28,
      "missing_dates": [],
      "missing_value_dates": {}
    }
  },
  "efficiency": {
    "cost_per_internal_conversion": "223.3516666666666666666666667",
    "internal_cac": "24.21885542168674698795180723",
    "internal_revenue_to_spend": "0.1432966945499498797362405574",
    "platform_to_internal_conversion_ratio": "14.72222222222222222222222222"
  },
  "groups": {
    "excluded": {
      "rows": 28
    },
    "organic": {
      "basis": "complete",
      "conversions": "649",
      "new_users": "2313",
      "retained_users": "868",
      "revenue": "22354.94",
      "rows": 56,
      "warnings": []
    },
    "paid_other_platform": {
      "basis": "complete",
      "conversions": "126",
      "new_users": "696",
      "retained_users": "196",
      "revenue": "4252.83",
      "rows": 28,
      "warnings": []
    },
    "paid_platform": {
      "basis": "complete",
      "conversions": "36",
      "new_users": "332",
      "retained_users": "54",
      "revenue": "1152.20",
      "rows": 84,
      "warnings": []
    },
    "paid_unattributed": {
      "basis": "provided_data",
      "conversions": null,
      "new_users": null,
      "retained_users": null,
      "revenue": null,
      "rows": 0,
      "warnings": [
        "未标媒体的付费行在 2026-08-01、2026-08-02、2026-08-03、2026-08-04、2026-08-05 等 28 天 没有内部记录。",
        "此指标按已提供数据计算；请确认缺少记录代表新增用户、转化、留存用户、收入为 0，还是导出不完整。"
      ]
    },
    "unknown": {
      "basis": "complete",
      "conversions": "35",
      "new_users": "206",
      "retained_users": "58",
      "revenue": "1185.58",
      "rows": 28,
      "warnings": []
    }
  },
  "internal_dataset_id": "internal_5b994b10cc3a558fe96e430ed09925243334316fc3b99e80749a8cb3d20f1d89",
  "internal_summary": {
    "attribution_basis": "last non-direct click UTM",
    "campaign_ids_present": true,
    "channel_values_unmapped": [],
    "channels": {
      "excluded": 28,
      "organic": 56,
      "paid": 112,
      "unknown": 28
    },
    "cohort_basis": "acquisition_date",
    "column_mapping": {
      "campaign_id": "campaign_id",
      "channel": "channel",
      "conversions": "first_purchases",
      "date": "date",
      "new_users": "new_users",
      "platform": "utm_source",
      "retained_users": "d7_retained",
      "revenue": "revenue"
    },
    "conversion_definition": "first purchase",
    "coverage": "internal_file_rows_only_not_reconciled_with_platform",
    "currency": "USD",
    "ignored_columns": [],
    "kind": "internal_conversions",
    "missing_values": {
      "conversions": 0,
      "new_users": 0,
      "retained_users": 0,
      "revenue": 0
    },
    "new_user_definition": "first account signup",
    "observed_dates_continuous": true,
    "omitted_zero_rows": [],
    "paid_platform_values_unmapped": [],
    "period": {
      "end": "2026-08-28",
      "start": "2026-08-01"
    },
    "retention_definition": "active on day 7",
    "row_count": 224,
    "sheet": null,
    "timezone": "America/Los_Angeles",
    "unavailable_fields": []
  },
  "limitations": [
    "内部数据按用户确认的渠道和媒体取值匹配；系列名称、模糊文本和推断渠道不参与匹配。",
    "付费与自然用户的差异是描述性对比，不是增量或因果测量；自然渠道可能受到广告的间接影响。",
    "内部归因口径为“last non-direct click UTM”，与媒体归因窗口不同，两者转化数不应相加。",
    "缺少的内部记录和空值不按 0 计入；受影响的指标按已提供数据计算，并在指标旁注明。"
  ],
  "matching_rules": [
    "日期：两份文件都存在的本地日期；时区不同则不按日匹配。",
    "媒体：内部付费行的 platform 取值经确认映射为本广告文件的媒体。",
    "系列：仅当内部数据提供 campaign_id 时按完全相同的编号匹配。",
    "渠道：paid/organic/excluded/unknown 由用户确认；unknown 不并入任何一方。",
    "缺口：缺少的行和空值保持缺失；只有用户确认省略的零值行按 0 读取，且仅限确认的日期和指标。"
  ],
  "metric_notes": {
    "cost_per_internal_conversion": {
      "basis": "complete",
      "warnings": []
    },
    "internal_cac": {
      "basis": "complete",
      "warnings": []
    },
    "internal_revenue_to_spend": {
      "basis": "complete",
      "warnings": []
    },
    "platform_to_internal_conversion_ratio": {
      "basis": "complete",
      "warnings": []
    }
  },
  "organic_trend": {
    "after": {
      "basis": "complete",
      "end": "2026-08-28",
      "gap_dates": [],
      "organic_conversion_rate": "0.2818181818181818181818181818",
      "organic_conversions": "310",
      "organic_new_users": "1100",
      "paid_platform_new_users": "162",
      "spend": "4050.16",
      "start": "2026-08-15"
    },
    "before": {
      "basis": "complete",
      "end": "2026-08-14",
      "gap_dates": [],
      "organic_conversion_rate": "0.2794723825226710634789777411",
      "organic_conversions": "339",
      "organic_new_users": "1213",
      "paid_platform_new_users": "170",
      "spend": "3990.50",
      "start": "2026-08-01"
    }
  },
  "platform": "meta",
  "quality_comparison": [
    {
      "basis": "complete",
      "difference": "-0.1721542460373269993072158934",
      "eligible": true,
      "metric": "conversion_rate",
      "organic": "0.2805879809770860354517942067",
      "organic_new_users": "2313",
      "paid": "0.1084337349397590361445783133",
      "paid_group": "paid_platform",
      "paid_new_users": "332",
      "reason": null,
      "warnings": []
    },
    {
      "basis": "complete",
      "difference": "-6.194429442803639981456305116",
      "eligible": true,
      "metric": "revenue_per_new_user",
      "organic": "9.664911370514483354950281020",
      "organic_new_users": "2313",
      "paid": "3.470481927710843373493975904",
      "paid_group": "paid_platform",
      "paid_new_users": "332",
      "reason": null,
      "warnings": []
    },
    {
      "basis": "complete",
      "difference": "-0.2126196094364487782517879560",
      "eligible": true,
      "metric": "retention_rate",
      "organic": "0.3752702118460873324686554259",
      "organic_new_users": "2313",
      "paid": "0.1626506024096385542168674699",
      "paid_group": "paid_platform",
      "paid_new_users": "332",
      "reason": null,
      "warnings": []
    }
  ],
  "status": "integrated",
  "unavailable": []
}